MaXhosa By Laduma is defending African creativity by pursuing legal action against ZARA for allegedly stealing its Khanyisa Cardigan design.  

The popular SA fashion brand saw legal action to be unavoidable after some of its customers spotted very similar designs on socks at ZARA outlets in the UK, New York and South Africa.

The action was brought by lawyers – Shane Moore and Mohammad Patel – from Moore Attorneys, one of Africa’s leading IP law firms, who sent Zara’s parent company (INDUSTRIA DE DISEÑO TEXTILE, S.A. (INDITEX S.A. Pty Ltd)) a letter of demand earlier this month.

Laduma Ngxokolo, who is creative director of MaXhosa By Laduma, started the clothing line as part of his final-year project at the Nelson Mandela University. His ambition was to create a knitwear collection that reflected his isiXhosa heritage. His knitwear, which has distinctive patterns and colours, has attracted endorsements from celebrities across the globe – including Beyoncé and Alicia Keys.

The development has caused Mr Ngxokolo to personally stop shopping from ZARA.

Zara has responded to the allegation by removing the controversial socks from their stores.

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